#178 Audience Targeting on Amazon with Ed Robertson
Figuring out Amazon algorithms can be like divining the future from a crystal ball, but Ed Robertson, the ‘Justin Timberlake’ of the Self-Publishing Podcast, is here to demystify some of the confusion around swapping genres, pre-orders, and how Amazon treats series books.
- Think you want everyone in the world to read your book? NOPE! Find out who you should be targeting.
- Have you been writing sci-fi, and think you’re ready for your epic fantasy? Beware! Amazon doesn’t like when you get away from your sub-genre. Find out why, and how to work with the audience targeting system.
- Get several release strategies that will control how Amazon looks at recommendations in terms of who is looking at, and buying, your book.
- BookBub is an amazing ad platform; find out how it compares to all the others. Ed talks through HIS ad strategy including BookBub and the others.
- If you’ve already launched a book, should you run another ad campaign later? Find out if it’s worth it to do repeat ads.
- When it comes to series books, do you ever wonder if Amazon is going to recommend the latest one to readers? Ed answers, and it might surprise you.
- Wonder how Amazon knows what an ‘ideal match’ is for your book? Mystery dispelled!
- Is it okay to reach out to authors in the sub-genre you hope to infiltrate, and if so, will they really be able to help?
- Find out what you need to know before you decide to do a pre-order. It could deflate your sale if you’re not careful.
- Even if you screw it all up… remember: you can always ‘reset’ later down the road.
- How ‘tired’ first books and Amazon’s algorithms can affect how long your series should be.
What if you could make your writing FAST, FUN, and BETTER THAN EVER?
In the indie publishing world of rapid releases and blistering word counts, it's easy to end up burned out with subpar work, and a loss of the enjoyment that once fueled your craft.
There's a better way. Download your free copy of 'How to Write Fast' today...