AA09 Why We Have a Podcast Network

Lots of people have been asking why we have a podcast network. It seems like a lot of extra work, but it’s actually very solid, and takes a lot off the guys’ plate. Hear the origin story and more.

  • The Sterling and Stone FM Network didn’t start out as a network; that sort of snuck up on us.
  • It started at the Copyblogger conference, and Johnny and Dave had a coffee with Jon Nastor.
  • How podcasting has taken the place of blogging, and the time saved is incredible.
  • This is an original way to communicate with our audience.
  • The process of doing the different shows, and how we made it really efficient.
  • Who podcasting is really for, despite the learning curve.

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