AA17 A Word for 2016

2013’s word was produce. In 2014, it was iterate. Last year’s word was optimize.
Today, Sterling and Stone partner Johnny B. Truant reveals this year’s word, and what it means for the company. Not everyone was onboard for the actual word, but the strategy behind it makes perfect sense with the success they’ve built through producing, iterating, and optimizing.
Can you also use this new word for a new direction with your writing career? Find out in today’s Authorpreneur’s Almanac.

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