AA63 Why We’re Rebranding Dead City

Some people say that books are forever, but that’s not exactly true. Today, Johnny talks about Sterling and Stone’s book Dead City, why it didn’t do nearly as well as we thought it would, and what we’re doing about it. This less-than-stellar release was a hard lesson on how we packaged and marketed it, so now we’re going through the exercise of rebranding a book.

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