State of The Industry with Andre Chaperon and Shawn Twing
Andre Chaperon and Shawn Twing are writing and business partners. Together they run a website called Tiny Little Businesses (which you can find at https://tinylittlebusinesses.com). Sean first found Andre through his Autoresponder Madness course. Andre also spoke at the very first S&S event (after at first refusing to). Shawn has been in digital marketing for more than two decades and, at one point, was a customer of Andre’s Sphere of Influence product.
It’s so refreshing to hear online marketers say that a smaller, more engaged list that is genuinely interested in hearing from you is better than having a huge list of people who only rarely care whether they hear from you or not. Their focus in writing emails is on quality communication and storytelling through email. How can you best connect with your audience through writing emails? Anyone with an email list should definitely listen in to learn more about what Andre and Shawn have to say.
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