SA31 How to Build Your OWN Platform

At Sterling and Stone, Johnny, Sean, and Dave have learned a lot of hard lessons as they’ve grown about using other peoples’ platforms to sell books, like Kindle, Barnes and Noble, and others. Johnny explains the concept of ‘digital sharecropping,’ and how that can cause your book sales to plummet. Now, building your OWN platform puts you in a place of control, so no one can change the rules under your nose. Johnny shares strategies on how to do this effectively and more on today’s Smarter Artist.

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