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Today is all about the CTA… or Call of Action. Johnny explains what it is, why you need it, and where to stick it. One of the greatest mistakes you can make is to have a raving fan finish your book, and no direction from you of where to go next, whether to read another of your works or to join your list. One tip: the more you have, the less effective they are. Johnny shares several things to remember when writing your CTA.
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In the indie publishing world of rapid releases and blistering word counts, it's easy to end up burned out with subpar work, and a loss of the enjoyment that once fueled your craft.
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