SPP192 Grow Your List While Building Your Readership with Derek Webb of NoiseTrade

Today, the SPP guys talk with NoiseTrade’s Derek Webb about building your readership and growing that all-important list. Also, bad jokes.

  • Smarter Artist Summit tickets are now available at smarterartistsummit.com
  • Something cool: Mint.com is Sean’s new awesome thing; Dave loves Fargo season 2; Johnny’s loves a book! Surprise! This time, it’s a book he already read and is catching all the things he missed the first time.
  • Derek is a ‘blue-collar’ musician, with a small but loyal following. He tells the story of how he created NoiseTrade to support musicians, and how he crossed over to books.
  • How does the NoiseTrade geo-targeting data work for authors? Derek shares his thoughts about engaging based on data.
  • Free is a tough concept for some artists to swallow. Derek addresses what a wide-open market means for new artists. Think 1,000 true fans.
  • Derek shares how new artists can use NoiseTrade to geo-target their true fans, and make a good living.
  • There are variances in audiences of musicians, authors, and other creatives. Derek explains some of the major differences he’s seen.
  • A cautionary story from the music labels that chased their listeners down with lawyers for pirating.
  • …but even now, traditional publishers are making that same mistake.
  • Derek’s vision of the future for indie publishers.
  • The best preparation you can have for the future is to ‘dig a tunnel under Amazon.’
  • How to win when you put your work on NoiseTrade, best practice, and what to expect.

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