SPP193 Social Media Mastery with Tara Jacobsen

Social media has been something the guys at Sterling and Stone haven’t pursued a lot, but that’s changing. The value of social media is obvious, so today, they talk with social media expert Tara Jacobsen. Are you guilty of some of the biggest mistakes authors make?

  • Something cool: Dave is reading fiction by Jason Gurley; Johnny is moving; Sean had too many cool things, but the coolest was going to see Hateful 8.
  • Tara Jacobsen joins the guys and answer the biggest question: what should authors be doing on social media to promote their books. It comes down to who’s reading your books.
  • Where basic genres’ audiences are located
  • The magic of hashtags – did you know that #horrorfan is a thing?
  • How to make social media fit into YOUR schedule
  • How to get real outcomes from your time on social media
  • Tara’s mission for this podcast is to get the most listens ever for any of her interviews as a test
  • In selling books vs. selling yourself: what’s the difference and why does it matter?
  • Stephen King and Dean Koontz – their promises about dog murder
  • Time is a big consideration for which social media platforms: Tara explains, including where to go if you hate everyone
  • Are you making some of the biggest mistakes authors make?
  • Think visuals aren’t necessary for social media? Think again!
  • Things that make indie publishing look bad and ‘cheesy’
  • How writing in genres affect your social media
  • A really simple way to grow big networks that is simple as a mouse click
  • How to get visibility on social media without spamming
  • How to use viral and salacious stories to get out of the Facebook rut
  • Tara breaks down why Sean’s original social media failed
  • Next, Tara breaks down what the guys are doing wrong RIGHT NOW
  • If you’re a mad content creator, here’s how to get it out into the world
  • Get more info at MarketingArtfully.com/spp

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