SPP217 Establishing Sustainable Business Practices

Today, the guys discuss sustainable business practices, which is essential for small businesses (that means YOU, authors). Sean is live from the Acropolis, Dave’s in a wind tunnel, and Johnny is, well, intense in his office.

  • Sean builds a blanket tent to fix his echo
  • Something cool: Sean is jazzed about BootCamp and Apprentice; Johnny loves ‘Book from the Sky’ at the art museum; Dave loves the show Preacher on AMC.
  • Sean explains what sustainable business practice means, and the crazy story of one author who wrote a 45,000-word book in a single day.
  • Johnny discusses what word counts are sustainable for him, and how comparing yourself to other authors just doesn’t make sense.
  • Sean talks about setting deadlines and how you need to be careful of not burning yourself out.
  • You can draw a parallel between healthy lifestyle and sustainable business; the long game matters more.
  • Johnny talks about how to schedule breaks and listen to your body’s fatigue symptoms.
  • Sean explains what leads to burn out, writer’s block, and other things that keep you from being productive as an artist.
  • Johnny talks about the social media failure versus the podcast network success, and how sustainability plays into it.
  • Sustainability also plays into creating a new pen name. It’s not just new books your writing; it’s a whole other audience and the marketing and promotion to support it.
  • Johnny talks about how money affects your decisions, and opportunity cost.
  • The guys discuss outsourcing tasks, balancing it with where your time is most valuable, and making sure it’s financially sustainable.

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