SPP272 How and When to End a Series with Rick Gualtieri

Closing a long running series is tough. It’s like walking away from money and saying NO the people who want more. But all good things must come to an end, and today’s guest, Rick Gualtieri, discusses how to know when to close out your series. You need to… KNOW YOUR WHY! (Surprised? You shouldn’t be.)
Rick shares a little bit about his ‘dick joke’ vampire series that included eight books total, written over five years.

  • Rick talks about how he totally screwed up his first book. Horror and Comedy tags on the same book wasn’t really a seller. He explains how switching categories was all it took for the series to take off. (And an Amazon glitch. Shhhh…)
  • Sean and Rick discuss rebranding the series, and the thought behind re-doing everything.
  • Closing a series isn’t easy, and Rick talks about why he closed out his first successful series.
  • The guys talk about their own series, Dave dealing with accusations of being a sellout, and how they think about a series as a whole in terms of how many books it should contain.
  • Rick talks about his current catalogue and the thought behind what he’s writing and releasing, and what his plans are for each of them.
  • The guys get into the meat and potatoes of the episode: how do you know when to close a series (when you have a family that needs to eat food)?
  • Rick shares his advice on how long to keep your day job.
  • While mailing lists are the gold standard, Rick talks about what he does in tandem with it.
  • Johnny asks about how KU helps with effectiveness, and Rick shares his thoughts and when he pulled back specifically to KU, and what percentage of his sales comes from it.
  • Rick talks about what series and books he’s got coming up next.

Something cool:
Sean is happy about story meetings with Dave. That’s not typical.

To get live show reminders: https://sterlingandstone.net/liveshow.

In 15-Minute Dictation, Platt and Silver show you how to adjust your approach to dictation to leave behind frustrating starts and stops and finally be able to produce more books in less time: https://sterlingandstone.net/book/15-minute-dictation/

This is a book about how Dave understands darkness, its place in story, and how I make dark fiction that people enjoy reading. And, at its heart, this book isn’t just about the dark, but also the light. And in our darkest times, it’s more important than ever that we hold onto the light. But first, we must be willing to explore the darkness: https://sterlingandstone.net/book/into-the-darkness/

If you’ve ever wondered what sets the outstanding career authors apart from the wannabes, if you’ve ever been faced with doubts and fears, this is the book for you. Pick up your copy of The 10X Author today!: https://sterlingandstone.net/book/the-10x-author/

In How to Write Fast, Platt and Silver show you how to shift your approach to writing to dramatically increase your natural speed, while tapping into your inner storyteller and unleashing more of the stories you were born to tell: https://sterlingandstone.net/book/how-to-write-fast/

You are the main character of your own story, so why not construct your story the way a writer does? The Story Solution will show you how! If you’re ready to take charge of your life the way a writer takes charge of their story, then pick up your copy today: https://sterlingandstone.net/storysolution


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