SPP284 How to Promote Yourself and Your Writing If You're a Grumpy Git

Authors are naturals when it comes to promoting their books… unless they’re grumpy gits. Whether you’re a git, shy, or find the whole idea of a sales pitch to be just plain icky, telling people about your book can be a real challenge. In this episode, Johnny and Sean share with Dave their best tips for ethical self-promotion that even the grumpiest of us can give a try.

  • Dave discusses the difficulty of feeling sincere when trying to promote your work.
  • Johnny talks about the difference between a hard sell and an equitable trade.
  • Dave and Sean talk about the ethics of selling and the voice in the head of “the grumpy git” that shame creatives into not sharing their work.
  • Johnny and Sean reminds us why not telling your list about what you’re selling is doing them a disservice and why you are the only person who can get that ball
  • Sean and Johnny talk about the dangers of “burying the lead,” why shy authors fall into that trap, and how it kills conversion.
  • It’s important to pay attention to the return on investment on a time commitment. The guys show us the importance of keeping an eye on your ROI so that you don’t burn out while spinning your wheels.
  • Johnny lists different forms of content that you can make to relate to readers and open the door for them to learn about your books.
  • Sean suggests finding partners who can help you create the right marketing plan for you.
  • There are different degrees of terrible when it comes to promotion. The worst is apologetic promotions. Sean and Johnny discuss a better way to promote.
  • Dave and Sean unpack how uncomfortable it can be to sell when you feel like you’re manipulating people, and how you can get past that feeling.
  • Johnny shares how even bad practices can be spun and used as a personal style of promotion and branding.

Something Cool:

  • Johnny, Sean, and Dave are excited to announce that they’ve “fixed Dave.” They’ve spent a lot of time world building and outlining, and they’re finally starting to work on building stories together.

To get live show reminders: https://sterlingandstone.net/liveshow.

In 15-Minute Dictation, Platt and Silver show you how to adjust your approach to dictation to leave behind frustrating starts and stops and finally be able to produce more books in less time: https://sterlingandstone.net/book/15-minute-dictation/

This is a book about how Dave understands darkness, its place in story, and how I make dark fiction that people enjoy reading. And, at its heart, this book isn’t just about the dark, but also the light. And in our darkest times, it’s more important than ever that we hold onto the light. But first, we must be willing to explore the darkness: https://sterlingandstone.net/book/into-the-darkness/

If you’ve ever wondered what sets the outstanding career authors apart from the wannabes, if you’ve ever been faced with doubts and fears, this is the book for you. Pick up your copy of The 10X Author today!: https://sterlingandstone.net/book/the-10x-author/

In How to Write Fast, Platt and Silver show you how to shift your approach to writing to dramatically increase your natural speed, while tapping into your inner storyteller and unleashing more of the stories you were born to tell: https://sterlingandstone.net/book/how-to-write-fast/

You are the main character of your own story, so why not construct your story the way a writer does? The Story Solution will show you how! If you’re ready to take charge of your life the way a writer takes charge of their story, then pick up your copy today: https://sterlingandstone.net/storysolution


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