SSP005 The Story of Your Business

Story goes far beyond books and film. It’s a fundamental way we make sense of the world around us. One man down, Johnny and Sean share how they’ve learned to tell their business’s story, and how you can do the same. In this episode you’ll learn:

  • How Chipotle used story to strengthen their brand.
  • Why story and brand go hand-and-hand.
  • How to make sure you’re in control of the story your brand is telling.
  • Why customers identify with a brand and culture.
  • How Johnny enhanced the value of a watch with a story.
  • How telling Sterling & Stone’s story attracts fans and builds community.
  • Why you need to decide that your story is worth telling.
  • How to narrow the purpose of a brand.
  • How Johnny and Sean transitioned from accidental storytellers to intentional storytellers.

Are you wondering what the ever-growing demand for superb storytelling skills means for your future? Check out our latest interview as Johnny and Sean dive deep into that question in “Storytelling Is the Future: How to Build On Your Self-Publishing Success.”
Download the interview from the info box or show notes in YouTube or head over to https://www.sterlingandstone.net/future.

To get live show reminders: https://sterlingandstone.net/liveshow.

In 15-Minute Dictation, Platt and Silver show you how to adjust your approach to dictation to leave behind frustrating starts and stops and finally be able to produce more books in less time: https://sterlingandstone.net/book/15-minute-dictation/

This is a book about how Dave understands darkness, its place in story, and how I make dark fiction that people enjoy reading. And, at its heart, this book isn’t just about the dark, but also the light. And in our darkest times, it’s more important than ever that we hold onto the light. But first, we must be willing to explore the darkness: https://sterlingandstone.net/book/into-the-darkness/

If you’ve ever wondered what sets the outstanding career authors apart from the wannabes, if you’ve ever been faced with doubts and fears, this is the book for you. Pick up your copy of The 10X Author today!: https://sterlingandstone.net/book/the-10x-author/

In How to Write Fast, Platt and Silver show you how to shift your approach to writing to dramatically increase your natural speed, while tapping into your inner storyteller and unleashing more of the stories you were born to tell: https://sterlingandstone.net/book/how-to-write-fast/

You are the main character of your own story, so why not construct your story the way a writer does? The Story Solution will show you how! If you’re ready to take charge of your life the way a writer takes charge of their story, then pick up your copy today: https://sterlingandstone.net/storysolution


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