SSP015 Focus Is Power

We’d gotten our hedgehog concept wrong for a while, but we want to perform our best for each other and for our audience. By establishing fences, we’ve really crystalized what Sterling & Stone stands for and our trajectory going forward.
We’ll talk about:
How we got the Hedgehog Concept wrong.
Blinds in Manila.
How we now to use the Hedgehog Concept.
Essentialism and The One Thing.
How we’ve consolidated our objectives.

Are you wondering what the ever-growing demand for superb storytelling skills means for your future? Check out our latest interview as Johnny and Sean dive deep into that question in “Storytelling Is the Future: How to Build On Your Self-Publishing Success.”
Download the interview from the info box or show notes in YouTube or head over to

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