SSP021 Developing a Story Premise

A story’s premise is more than just a “what if” question. It’s the lifeblood of crafting a compelling plot, engaging character development, and an enthralling theme. At Sterling & Stone, Bonnie Johnston is our resident StoryJacket expert, and she’s agreed to do another show with us to help us explain what goes into creating a story premise and why it’s the key to keeping your ideas flowing.

We talk about:

How MCU’s Infinity War and Deadpool used the power of premise to create a cohesive movie.
How premise establishes the relationship between external vs. internal character arcs.
How you know when a premise is done.
Bridging the gap between premise and outline.
Using a collaborative process to hone a story’s premise.
Avoiding vs. subverting story archetypes and tropes.
Starting big and ending small.

Are you wondering what the ever-growing demand for superb storytelling skills means for your future? Check out our latest interview as Johnny and Sean dive deep into that question in “Storytelling Is the Future: How to Build On Your Self-Publishing Success.”
Download the interview from the info box or show notes in YouTube or head over to

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