SSP044 Making a Bad Premise Awesome

“If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”
― Ed Catmull
Some stories shouldn’t work based on their description. We’ve either seen it flop before, or the premise is so obviously terrible that there’s no way a storyteller should be able to craft a compelling narrative with it. In today’s episode, we discuss several stories that should have flopped but didn’t and what they can teach us about storytelling in a world where the audience is demanding better and better stories.



You’re invited to join us at the final Smarter Artist Summit on February 18th and 19th in Austin, TX. Authors and publishing experts from around the world will join us to teach you strategies that will outlast the “what’s working yesterday” tactics everyone else is talking about. Attendance is limited, so reserve your spot at smarterartistsummit.com now.

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