Series: Authorpreneurs Almanac
Authors and innovators Sean Platt & Johnny B. Truant reveal the inner workings of indie publishing company Sterling & Stone, in a real time look at what works, what doesn’t, and what they learn along the way.
AA67 All About the Avalanche
Last year, Sterling and Stone held its first annual Avalanche, a company-wide meeting where we discuss the long-term vision of the company. Sean and Johnny share our Sterling and Stone […]
Podcast: Play in new window | Download (Duration: 14:55 — 12.1MB)
AA66 The Brand New Authorpreneur’s Almanac
We’re big fans of trying new things here at Sterling and Stone, and one of those things is a new format for Authorpreneur’s Alamanac. As you know, we don’t just […]
Podcast: Play in new window | Download (Duration: 7:02 — 5.8MB)
AA65 Teams and Team Leaders
The previous year saw Sterling and Stone’s first Avalanche, a company retreat where we plan for the next year. Sean is the ‘big idea’ person, and Johnny has stepped into […]
Podcast: Play in new window | Download (Duration: 14:42 — 11.9MB)
AA64 Final 1.0 Episode
Today’s episode is a wrap-up of 2016, and what you can look forward to in 2017. Sean talks about the changes coming to Sterling and Stone FM, new shows, some […]
Podcast: Play in new window | Download (Duration: 5:29 — 4.5MB)
AA63 Why We’re Rebranding Dead City
Some people say that books are forever, but that’s not exactly true. Today, Johnny talks about Sterling and Stone’s book Dead City, why it didn’t do nearly as well as […]
Podcast: Play in new window | Download (Duration: 17:59 — 14.6MB)
AA62 Thinking in Terms of Roles Instead of People
In the beginning of Sterling in Stone, we made the common mistake of looking at tasks and people. However, as we grow, we realize that a far more logical way […]
Podcast: Play in new window | Download (Duration: 16:13 — 13.1MB)
AA61 How We Are Iterating our Book Writing Process
As we learn and grow as authors, we are always tweaking and changing things. Anything we can optimize or improve, we do. Today, Johnny talks about how Sterling and Stone […]
Podcast: Play in new window | Download (Duration: 14:42 — 11.9MB)
AA60 The 2017 Avalanche
How many times have you wished you could watch successful people and learn from them? We call those ‘work retreats,’ and we just had the first, company only retreat where […]
Podcast: Play in new window | Download (Duration: 10:45 — 8.7MB)
AA59 One Year of S&S FM Lessons
We launched the Sterling and Stone FM Podcast network with high hopes, and some of them went exceptionally well. Some things, though, were less than stellar. Today, Sean talks about […]
Podcast: Play in new window | Download (Duration: 12:21 — 10.0MB)
AA58 Advertising for Ourselves
99Designs was a long-time sponsor for the Self Publishing Podcast, but like many things in business, it’s time has come and gone. Today, Sean talks about how having a sponsor […]
Podcast: Play in new window | Download (Duration: 11:25 — 9.3MB)
